Cookie Policy

1. What cookies are

Cookies are small files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences and to gather information about how a site is used. Similar technologies, such as tags and pixels, work in comparable ways and are covered by this policy.

2. How this website uses cookies

Where these technologies are used, we group them into four categories: necessary, functional, analytics and advertising. Necessary technologies support essential website functions. Functional technologies enable optional third-party content. Analytics and advertising technologies will only be used if they are activated and you have given any permission required.

You can review and change these categories using the Cookie Settings control, which is also available in the footer of every page. Your saved choice is stored on your device and applies across pages and future visits unless the preference format changes or you clear your browser storage.

Submitting an enquiry is not controlled by the optional analytics or advertising preference settings. A valid enquiry is sent directly from the browser to Formspark through an AJAX JSON request.

3. Necessary cookies

Necessary technologies may support essential functions that cannot be switched off when required, such as:

• Website security
• Protecting forms against spam and misuse
• Remembering your privacy and cookie choices
• Maintaining necessary website functionality

The current Formspark integration does not load a Formspark JavaScript package, iframe or CAPTCHA widget, and the website does not currently use Formspark cookies or local storage. The hidden Formspark honeypot is an ordinary form field, not a cookie. Formspark's provider-side automatic spam filtering does not require an optional tracking script to be loaded on this website.

4. Functional technologies and Google Maps

Functional consent controls optional third-party features, currently the seven Google Maps embeds on the homepage and town pages. Google Maps is not loaded and no map request is initiated by this website until Functional consent is granted. You can grant this through Cookie Settings, Accept all, or the View interactive map button. Withdrawing Functional consent removes active map iframes and restores the first-party placeholder.

Once Google Maps is enabled, Google may receive technical request information and may use cookies or similar technologies in accordance with its own policies and the visitor's browser settings. We do not list fixed Google cookie names because actual storage can vary by browser, location and Google configuration.

5. Analytics cookies

We use Google Analytics 4 for website analytics. It is deployed through Google Tag Manager and follows your Analytics choice. Analytics storage is denied unless you allow Analytics through the consent banner or Cookie Settings, and your choice can be changed or withdrawn at any time. The Google Analytics tag is not activated and no analytics measurement request is sent unless you allow Analytics.

• Which pages are visited
• How people arrived at the website
• Which service and location pages generate enquiries
• Form-start and successful-enquiry activity if production analytics is activated
• Clicks on telephone and email links
• Website performance and usability

6. Advertising cookies

Advertising cookies support Google Ads conversion measurement, to:

• Measure which completed quote-form enquiries and phone-call clicks followed a Google Ads campaign
• Understand which adverts or campaigns generate enquiries
• Avoid counting the same conversion incorrectly
• Support advertising measurement generally

Google Ads conversion tracking has been configured and tested in Google Tag Manager. It only sets an advertising cookie and sends conversion data to Google once its tag has been published in Google Tag Manager and you have given the required consent — until both of those are true, nothing is sent. We do not send your name, telephone number, email address or any other enquiry detail to Google Ads; only the fact that an enquiry or call happened, and the page it came from, is shared.

7. Google Analytics 4

Google Analytics 4 is used to measure website usage and understand which pages lead to enquiries. It is managed through Google Tag Manager. The website sets Google Consent Mode before the Tag Manager container loads, using your saved Analytics choice where one exists and otherwise defaulting analytics storage to denied. The Google Analytics tag is activated only after Analytics permission has been granted.

8. Google Tag Manager

Google Tag Manager is used to load and manage the approved Google Analytics 4 tag and the Google Ads conversion tag described in section 9 below. The Tag Manager container may load before a consent choice, but the Google Analytics tag is prevented from firing until Analytics permission is granted, and the Google Ads conversion tag is prevented from sending any data until it has both been published and Advertising permission has been granted. No other advertising tag is being added as part of this change.

9. Google Ads conversion tracking

Google Ads conversion tracking is designed to measure when a website visit from a Google Ads campaign leads to a completed quote-form enquiry or a phone-call click. It has been configured and tested through Google Tag Manager alongside Google Analytics 4. No Google Ads conversion request is sent, and no advertising cookie is set, unless both of the following are true: the tag has been published in Google Tag Manager, and you have granted Advertising consent. This is the same consent requirement that applies to other advertising technologies described in this policy.

10. Consent choices

You can accept all optional categories, reject all optional categories, or choose Functional, Analytics and Advertising independently. Necessary storage cannot be disabled because it includes the record of your privacy choice. Optional choices do not prevent a customer from sending an enquiry.

11. Changing cookie settings

You can open Cookie Settings at any time to see or change your saved preferences. Changes apply immediately. Withdrawing Functional consent unloads Google Maps; choosing Necessary only withdraws all optional consent.

12. Browser controls

Most browsers let you block or delete cookies through their own settings, and you can usually set your browser to warn you before a cookie is stored. Blocking all cookies may affect how this and other websites work.

13. Updates to this policy

We may update this policy as the website develops or as the technologies we use change. A further review will be required if the site later adds Turnstile, hCaptcha, reCAPTCHA, advertising tracking, or another technology that stores or accesses information on a visitor's device. Whether any future CAPTCHA technology requires consent will be assessed against its actual configuration and the rules applying at that time. The date at the top of the page shows when it was last updated.

14. Contact information

If you have a question about cookies or your privacy, contact us at info@fifeelectricians.co.uk or on 01592 407374. Our Privacy Notice explains how we handle personal information more generally. You can also contact Fife Electricians through the Contact page.